Arcanum Alloys Inc.                                                                                    Kentwood, MI

Marketing Associate                                                                                                  May 2020-2021 

​

·Manages marketing and public relations department’s simultaneous projects, budget, and strategy for innovative electrical steel start-up company in electric vehicle sector 

·Increased company LinkedIn followers by 40% in 6 months and monthly website traffic by 250%

·Established new product globally, tripling cities and doubling countries reached, prior to campaign 

·Manages social channels, digital campaigns, google ads, trade shows, website, and analytics

·Assists in story creation and production of aired commercial segments

·Works with regional media outlets and publishes content in industry related journals 

·Created and manages Aracanum’s website architecture, content, and social channels

·Utilizes digital marketing tactics to elevate Arcanum’s online presence in consultation with 

executive staff, board members, and stakeholders

·Uses web analytic softwares and A/B multivariate testing tools to make data-driven decisions

·Utilizes knowledge of content management systems, CRM software, and Lead Generation platform 

·Works closely with sales, engineers, and research team to craft marketing materials and publish data

·Conducts research on market and societal trends, identifies target audiences, and earns necessary product validations to drive KPI’s and convert consumers to leads in B2B sales

·Coordinates registration and renewal of patent and trademarks of products and technology

·Manages out sourced vendors and firms

 

Michigan State University, Athletics Department                                             East Lansing, MI

Sport Marketing Associate                                                                                August 2018 - May 2020

​

·Assisted in the marketing and execution of simultaneous donor events at multiple sites

·Sent email campaigns to increase MSU Football letter winner ticket sales by 15% in one year

·Marketed Varsity S branding through print and digital design of newsletters and one pagers

·Managed website design, content, and analytics on all social platforms 

·Evaluated cost evaluations of vendors and secured corporate sponsors for donor events

 

Operations Assistant Michigan State Softball                                    February 2019 - May 2020

​

·Oversaw input and tracking of recruit database and scheduled travel and lodging for 30+ travel party

 

ESPN                                                                                                                               East Lansing, MI

Broadcast Coordinator Independent Contractor                                         October 2019 - May 2020

​

·On headset 1 coordinating current game info to producer and production for live story creation

 

Comcast NBC Universal                                                                                              Plymouth, MI

Marketing Communications Intern                                                                          May - August 2018

​

·Worked with partner NASCAR and WYCD Radio to execute store events and drive visitation 

·Built and monitored sponsorship relationship and activation with the Detroit Red Wings and Tigers

·Worked with Community Relations on execution of events such as the Jurassic World pre screening

·Directed Fall Rush marketing efforts, implementation dates, and events for Universities in the 

heartland region based on previous reports

·Worked with the creative team providing collateral congruent with schedule and offers

​

NCAA                                                                                                                             East Lansing, MI

Division I Softball Player                                                                                      August 2013-May 2018

​

·Four-year letter winner and starter that formed a diverse unit into a cohesive team

·Selected for Big Ten Network: Faces of the Big Ten aired commercial